HONOR

The Mill

Contributed to the R&D phase with tech modeling, building a library of Houdini assets that could be combined to form the letters. One of these assets was used as a key moment in the final animation.

“We developed our concept around the key brand pillars. Constructing the logo piece by piece, layer by layer, building the logo letterforms, before transitioning through metaphorical elements which represent the HONOR of today.”

Role: Role: R&D, technical Modeling